{"title":"Freshwater Lures | Fishing Gear","description":"\u003ch2\u003e\u003cstrong data-start=\"1014\" data-end=\"1074\"\u003eFreshwater Fishing Lures for Every Technique and Species\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp data-start=\"1075\" data-end=\"1334\"\u003eThe right lure can make all the difference when targeting freshwater species. At New England Dive, our Freshwater Fishing Lures collection includes crankbaits, soft plastics, spinnerbaits, jigs, and topwater lures designed for bass, trout, panfish, and more.\u003c\/p\u003e\n\u003cp data-start=\"1336\" data-end=\"1480\"\u003eWhether you’re fishing shallow cover, deep structure, or open water, selecting the correct lure helps improve presentation and increase strikes.\u003c\/p\u003e\n\u003ch2 data-start=\"1487\" data-end=\"1530\"\u003e\u003cstrong data-start=\"1491\" data-end=\"1530\"\u003eWhat You’ll Find in This Collection\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli data-start=\"1533\" data-end=\"1580\"\u003eCrankbaits and jerkbaits for reaction strikes\u003c\/li\u003e\n\u003cli data-start=\"1533\" data-end=\"1580\"\u003eSoft plastics for finesse and structure fishing\u003c\/li\u003e\n\u003cli data-start=\"1533\" data-end=\"1580\"\u003eSpinnerbaits and chatterbaits for active retrieves\u003c\/li\u003e\n\u003cli data-start=\"1533\" data-end=\"1580\"\u003eTopwater lures for explosive surface action\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1737\" data-end=\"1923\"\u003eMany anglers pair their lure selection with performance-ready \u003ca title=\"Shop freshwater fishing rods for bass, trout, and panfish at New England Dive\" href=\"https:\/\/www.newenglanddive.com\/collections\/fishing-rods\"\u003e\u003cstrong data-start=\"1799\" data-end=\"1815\"\u003eFishing Rods\u003c\/strong\u003e\u003c\/a\u003e, smooth and reliable \u003ca title=\"Browse freshwater fishing reels for smooth casting and performance at New England Dive\" href=\"https:\/\/www.newenglanddive.com\/collections\/fishing-reels\"\u003e\u003cstrong data-start=\"1837\" data-end=\"1854\"\u003eFishing Reels\u003c\/strong\u003e\u003c\/a\u003e, and complete rigging options from \u003ca title=\"Shop freshwater terminal tackle including weights and rigging components at New England Dive\" href=\"https:\/\/www.newenglanddive.com\/collections\/fresh-water-fishing-terminal\"\u003e\u003cstrong data-start=\"1890\" data-end=\"1922\"\u003eFreshwater Fishing Terminal\u003c\/strong\u003e\u003c\/a\u003e.\u003c\/p\u003e\n\u003ch3 data-start=\"1930\" data-end=\"1980\"\u003e\u003cstrong data-start=\"1934\" data-end=\"1980\"\u003eBuilt for Real-World Freshwater Conditions\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"1981\" data-end=\"2255\"\u003eOur freshwater fishing lures are chosen for durability, realistic action, and consistent performance across a range of water conditions. Whether you're targeting bass around docks, trout in current, or panfish in calm water, the right lure increases your chances of success.\u003c\/p\u003e\n\u003cp data-start=\"2257\" data-end=\"2427\"\u003eKayak anglers often enhance their setups with gear from \u003ca title=\"Explore kayak fishing gear and accessories at New England Dive\" href=\"https:\/\/www.newenglanddive.com\/collections\/kayak-fishing\"\u003e\u003cstrong data-start=\"2313\" data-end=\"2330\"\u003eKayak Fishing\u003c\/strong\u003e\u003c\/a\u003e and keep their tackle organized using solutions from \u003ca title=\"Shop gear bags and tackle storage solutions at New England Dive\" href=\"https:\/\/www.newenglanddive.com\/collections\/all-bags\"\u003e\u003cstrong data-start=\"2384\" data-end=\"2396\"\u003eAll Bags\u003c\/strong\u003e\u003c\/a\u003e for efficient on-water access.\u003c\/p\u003e\n\u003cp data-start=\"2429\" data-end=\"2576\"\u003eShop online for fast shipping or visit us in-store for expert advice on lure selection, seasonal patterns, and local freshwater fishing strategies.\u003c\/p\u003e","products":[{"product_id":"wordens-1-6-oz-rooster-tail-2","title":"Wordens Rooster Tail","description":"\u003ch2\u003eDiscover the Wordens Rooster Tail\u003c\/h2\u003e\n\u003cp\u003eThe Wordens Rooster Tail is a versatile lure known for attracting various fish species. With its vibrant colors and unique spinning action, it's perfect for both beginners and experienced anglers alike.\u003c\/p\u003e\n\u003ch2\u003eDesign features that catch attention\u003c\/h2\u003e\n\u003cp\u003eThis lure combines a pulsating tail and realistic colors to mimic prey movements, effectively enticing fish. Its durable construction ensures it withstands numerous fishing trips without losing its appeal or performance.\u003c\/p\u003e\n\u003ch2\u003eAdaptability across water types\u003c\/h2\u003e\n\u003cp\u003eIdeal for fresh and saltwater environments, the Rooster Tail adapts easily. It's great for casting in rivers, lakes, or oceans, offering reliability wherever your fishing adventures take you.\u003c\/p\u003e\n\u003ch2\u003eYour go-to tool for success\u003c\/h2\u003e\n\u003cp\u003eUsing this trusted lure increases your chances of a successful catch, making it a favorite among many. With its proven effectiveness, it stands out as an essential part of any angler's gear.\u003c\/p\u003e","brand":"FOLSOM","offers":[{"title":"Rainbow \/ 1\/6","offer_id":46011154595978,"sku":"F-210-RBOW","price":5.49,"currency_code":"USD","in_stock":true},{"title":"Rainbow \/ 1\/8","offer_id":46034715115658,"sku":"F-208-BOW","price":5.49,"currency_code":"USD","in_stock":true},{"title":"Rainbow \/ 1\/16","offer_id":46034715148426,"sku":"F-206-RBOW","price":5.49,"currency_code":"USD","in_stock":true},{"title":"Snow \/ 1\/6","offer_id":46011154628746,"sku":"F-210-SNOW","price":5.49,"currency_code":"USD","in_stock":false},{"title":"Snow \/ 1\/8","offer_id":46034715181194,"sku":"F-208-SNOW","price":5.49,"currency_code":"USD","in_stock":true},{"title":"Snow \/ 1\/16","offer_id":46034715213962,"sku":"F-206-SNOW","price":5.49,"currency_code":"USD","in_stock":false},{"title":"Brown Trout \/ 1\/6","offer_id":46034715246730,"sku":"F-210-BRTR","price":5.49,"currency_code":"USD","in_stock":false},{"title":"Brown Trout \/ 1\/8","offer_id":46034715279498,"sku":"F-RT.208.BRTR.BX6","price":5.49,"currency_code":"USD","in_stock":false},{"title":"Brown Trout \/ 1\/16","offer_id":46034715312266,"sku":"F-206-BRTR","price":5.49,"currency_code":"USD","in_stock":false},{"title":"White Coach Dog \/ 1\/6","offer_id":46034715345034,"sku":"F-210-WHCD","price":5.49,"currency_code":"USD","in_stock":false},{"title":"White Coach Dog \/ 1\/8","offer_id":46034715377802,"sku":"F-208-WHCD","price":5.49,"currency_code":"USD","in_stock":true},{"title":"White Coach Dog \/ 1\/16","offer_id":46034715410570,"sku":"F-206-WHCD","price":5.49,"currency_code":"USD","in_stock":false},{"title":"Frog \/ 1\/6","offer_id":46034809553034,"sku":"F-210-FR","price":5.49,"currency_code":"USD","in_stock":false},{"title":"Frog \/ 1\/8","offer_id":46034809585802,"sku":"F-208-FR","price":5.49,"currency_code":"USD","in_stock":false},{"title":"Frog \/ 1\/16","offer_id":46034809618570,"sku":"F-206-FR","price":5.49,"currency_code":"USD","in_stock":false},{"title":"Fire Tiger \/ 1\/6","offer_id":48304664641674,"sku":"F-RT.210.FRT.BX6","price":5.49,"currency_code":"USD","in_stock":false},{"title":"Chartreuse \/ 1\/16","offer_id":48305383276682,"sku":"F-RT.206.CHR.BX6","price":5.49,"currency_code":"USD","in_stock":true},{"title":"Chartreuse \/ 1\/8","offer_id":48305608261770,"sku":"F-RT.208.CHR.BX6","price":5.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1287\/1477\/files\/rainbow1_46139_maincopy.png?v=1743048698"},{"product_id":"kalin-ultimate-swimbait-jigs-3-8-oz","title":"Kalin's 3\/8oz Ultimate Swim Bait Jig - 3\/0 Hook - White","description":"\u003ch2\u003eHigh-quality design for anglers\u003c\/h2\u003e\n\u003cp\u003eKalin's Ultimate Swim Bait Jig is crafted with precision. Its 3\/8oz weight ensures optimal casting and sinking. The jig's robust 3\/0 hook is reliable for catching various fish.\u003c\/p\u003e\n\u003ch2\u003eVersatile white color\u003c\/h2\u003e\n\u003cp\u003eThe jig's white shade makes it suitable for multiple water conditions. It attracts fish efficiently, making it a trusted choice among anglers.\u003c\/p\u003e\n\u003ch2\u003ePerfect for different species\u003c\/h2\u003e\n\u003cp\u003eThis swim bait jig is ideal for targeting both freshwater and saltwater species. It can help in capturing bass, walleye, and more with ease.\u003c\/p\u003e\n\u003ch2\u003eUser-friendly for all skill levels\u003c\/h2\u003e\n\u003cp\u003eDesigned for beginners and seasoned fishers alike, it's simple to use. Kalin's jig guarantees improved fishing results every time.\u003c\/p\u003e","brand":"Folsom","offers":[{"title":"Default Title","offer_id":45357270335626,"sku":"F-SB383WH","price":6.94,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1287\/1477\/files\/Untitleddesign_56.png?v=1760577582"},{"product_id":"kalin-ultimate-swimbait-jig-head","title":"Kalin's Ultimate Swim Bait Jigheads 1\/4oz","description":"\u003ch2\u003eVersatile swim bait jigheads\u003c\/h2\u003e\n\u003cp\u003eCrafted for both fresh and saltwater, Kalin's Ultimate Swim Bait Jigheads ensure enhanced action. The unique design allows optimal movement to attract more fish.\u003c\/p\u003e\n\u003ch2\u003eDesigned for effective casting\u003c\/h2\u003e\n\u003cp\u003eThe 1\/4oz weight provides ideal balance for long casts. This feature helps in covering vast areas effectively, improving catch chances.\u003c\/p\u003e\n\u003ch2\u003eDurability you can trust\u003c\/h2\u003e\n\u003cp\u003eConstructed with high-quality materials, these jigheads offer durability. They resist wear, ensuring longer usage and dependable performance over time.\u003c\/p\u003e\n\u003ch2\u003eUser-friendly for all anglers\u003c\/h2\u003e\n\u003cp\u003ePerfect for beginners or seasoned anglers. Easy to attach, these jigheads offer simplicity without sacrificing functionality.\u003c\/p\u003e","brand":"KALIN","offers":[{"title":"Default Title","offer_id":45357286031498,"sku":"F-SB11253","price":6.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1287\/1477\/files\/Untitleddesign_55_7b633a70-cfa3-4934-9e57-04176d8d46e4.png?v=1760577581"},{"product_id":"kalin-ultimate-swimbait-jig-head-1","title":"Kalin's Ultimate Swim Bait Jig 2oz","description":"\u003ch2\u003eOverview of the Kalin's jig\u003c\/h2\u003e\n\u003cp\u003eThe Kalin's Ultimate Swim Bait Jig, weighing 2oz, is crafted for versatile fishing. This tool features a durable lead construction designed to hold soft bait securely.\u003c\/p\u003e\n\u003ch2\u003eBenefits of using this jig\u003c\/h2\u003e\n\u003cp\u003eIdeal for saltwater and freshwater, this jig mimics real fish movements effectively. Anglers often choose it for its reliability and ease of use.\u003c\/p\u003e\n\u003ch2\u003eDesign and material details\u003c\/h2\u003e\n\u003cp\u003eThis jig includes a sturdy hook and carefully shaped head. Its design ensures long casting distances and attracts various fish species by replicating natural swimming motions.\u003c\/p\u003e\n\u003ch2\u003eHow to use it best\u003c\/h2\u003e\n\u003cp\u003eAttach your preferred swim bait onto the hook. Cast into desired water areas, then retrieve slowly to engage fish. Suitable for catching bass, snapper, or redfish effectively.\u003c\/p\u003e","brand":"KALIN","offers":[{"title":"Default Title","offer_id":45357286064266,"sku":"F-SB23","price":8.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1287\/1477\/files\/Untitleddesign_55.png?v=1760577580"},{"product_id":"acme-kastmaster-bubble-packed","title":"Acme Kastmaster Spoon","description":"\u003ch2\u003eVersatile fishing tool\u003c\/h2\u003e\n\u003cp\u003eThe Acme Kastmaster Spoon is a multi-purpose fishing lure. Its durable design makes it suitable for freshwater and saltwater use, attracting various fish species.\u003c\/p\u003e\n\u003ch2\u003eDurable material construction\u003c\/h2\u003e\n\u003cp\u003eCrafted from high-quality materials, this spoon withstands tough conditions. 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It's designed for minimal snags and effortless retrieval.\u003c\/p\u003e","brand":"ACME","offers":[{"title":"Rainbow Trout \/ 1\/8 OZ","offer_id":46061612368010,"sku":"F-SW105RT","price":4.99,"currency_code":"USD","in_stock":false},{"title":"Candy Pearl Red \/ 1\/8 OZ","offer_id":46061612499082,"sku":"F-SW105CDY","price":4.99,"currency_code":"USD","in_stock":true},{"title":"Chrome \/ 1\/12 OZ","offer_id":46061612630154,"sku":"F-SW225CH","price":4.99,"currency_code":"USD","in_stock":false},{"title":"Chrome \/ 1\/24 OZ","offer_id":46061612859530,"sku":"F-SW124CH","price":4.99,"currency_code":"USD","in_stock":false},{"title":"Gold \/ 1\/12 OZ","offer_id":46061612662922,"sku":"F-SW225G","price":4.99,"currency_code":"USD","in_stock":false},{"title":"Gold \/ 1\/24 OZ","offer_id":46061612892298,"sku":"F-SW124G","price":4.99,"currency_code":"USD","in_stock":true},{"title":"Chrome Neon Blue \/ 1\/12 OZ","offer_id":46061612695690,"sku":"F-SW225CHNB","price":4.99,"currency_code":"USD","in_stock":false},{"title":"Chrome Neon Blue \/ 1\/24 OZ","offer_id":46061612925066,"sku":"F-SW124CHNB","price":4.99,"currency_code":"USD","in_stock":true},{"title":"Copper \/ 1\/24 OZ","offer_id":46061612990602,"sku":"F-SW124C","price":4.99,"currency_code":"USD","in_stock":true},{"title":"Chartruce \/ 1\/24 OZ","offer_id":46061613023370,"sku":"F-SW124CHT","price":4.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1287\/1477\/files\/kastchromebluecopy.png?v=1743048680"},{"product_id":"f-sbef60","title":"Spro Bronzeye Frog 60 Jr","description":"\u003ch2\u003eCompact design for precise casts\u003c\/h2\u003e\n\u003cp\u003eThe Spro Bronzeye Frog 60 Jr features a compact design that enables precise casting in tight areas. 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